PRESS

21 Articles

VMAN 24: Winter 2011 / Spring 2012 Preview

Nov 02, 2011


HAPPY THANKSGIVING FROM VMAN!

Photography Dan Forbes
Market Editor Katelyn Gray
Prop Styling Matthew Jackson


BUY VMAN 24 THE DECADES ISSUE and brush up on your history for the holidays.

FROM LEFT:
SHOE CESARE PACIOTTI
LEATHER JACKET DOLCE & GABBANA
CIGAR PADRON 1926 ANNIVERSARY
JAWBONE ASHTRAY BLACK SHEEP & PRODIGAL SONS
CUFFLINKS AND PEN CARTIER
BRIEFCASE LOUIS VUITTON
WATCH DAVID YURMAN


 

Hypebeast

Oct 02, 2011

Style.com

Aug 19, 2011

Clear Magazine

Aug 19, 2011

 

New York Times Style Mag

Aug 04, 2011

Read Full Article Here


Tuan Bui wears Black Sheep & Prodigal Sons Monolith Necklace $165, Shades of Grey by Micah Cohen jacket, $150,Robert Geller Seconds sweatpants, $292, and T-shirt, $104, Sacai cable knit shorts, $920

Inked Magazine: Megan Massacre

Aug 03, 2011


Splinter Ring (oxidized sterling)


Aikea Guinea Ring (fossil and oxidized sterling)

TIMEOUT BEST INDIE SHOPS: OCCULTER WINS! Best Use of Small Space

Apr 13, 2011

 

Winner: Occulter
A small slice of the Lower East Side was all Derrick R. Cruz needed to present his Black Sheep & Prodigal Sons brand of accessories and art objects to the masses: The space may resemble the narrowest of hallways, but it’s just big enough for Occulter’s selection of jewelry, books and indie records. Try on the silver hexagon rings ($130) or pony up for one-of-a-kind necklaces made from honeycomb cast in gold ($1,500). Owning such treasures might take the help of a financial planner, but Occulter doesn’t skimp on affordable goods. Pick up classics like T.S. Eliot’s The Waste Land and Other Poems or Franz Kafka’s The Metamorphosis ($33), which come bound and sealed in rubber and are opened with a rip cord. 83½ Orchard St between Broome and Grand Sts (917-769-2220, occulter.org

READ FULL ARTICLE

GQ France: Le Blog

Mar 31, 2011

 

Read full entry here

METAL MAGAZINE April 2011

Mar 13, 2011

Horsehair necklace by Black Sheep & Prodigal Sons, coat and pants Yohji Yamamoto


BLACK AND RED
Photographer Takahiro Ogawa
Art direction Kazuya Goan
Stylist Aki Maesato
Make-up Asami Taguchi @ L’Atelier NYC
Hair Masa Honda
Model Evelina @ New York Model Management

Artforum February 2011 -- Occulter in Top 10

Feb 02, 2011

 

#3 -- OCCULTER (NEW YORK)

Honeycomb necklaces made of gold, scrimshaw pendants fashioned from salvaged piano keys, a rare book collection installed to seemingly defy gravity—the things that Derrick Cruz creates look like they come from some magical old-world place. But in discussing his newly opened store at 83 1/2 Orchard Street, the artist and jewelry designer explained thatocculter is in fact the term for “an instrument used to block the view of a bright celestial object, allowing the careful observation of a fainter one.” Such a description could just as easily describe Cruz himself, his vision always clearing space for others to expand theirs.





JCReport.com Features OCCULTER

Dec 07, 2010


 

In the days before before online sample sales and big box retailers, shopping was an event—a way to discover new things and to forge a sense of community. But with skyrocketing square-footage costs and compulsory markdowns on excess inventory, the independent brick-and-mortar store has become somewhat of an endangered species. Fortunately, fashion’s cutting edge contingent is reviving the lost art of big city shopping in entirely new ways.

With a fraction of the square footage and a temporary, devil-may-care air that’s otherwise missing in organized, premeditated retailing, these recession-minded shops are the anti-department stores. In line with the raved-about Monocle pop-up shops in New York, London and LA, fashion’s curatorial retailers—”curetailers,” if we may—are trailblazing a new retail experience with tiny shops that pack a big punch. “The idea is one of behemoth commercialism versus artful independent design,” Black Sheep & Prodigal Son’s Derrick R. Cruz explains of this new retail attitude.

 

At Cruz’s brainchild shop Occulter, for instance, shoppers will find record albums, used books and black honey right alongside avant-garde fashion labels. This Lower East Side goth jewelbox of a shop is a way to show off the designer’s darkly romantic jewelry with the added interest and credibility of a lifestyle’s worth of goodies—all showcased in a space the size of a punk rock shoebox studio. “For brands with a strong message, curated boutiques are imperative,” explains Cruz. “Creating a small world where individuals can be enveloped by your ideas and ideals is priceless for branding…You’ll make more profit online, [but] they go hand-in-hand.”

 

 

In the Meatpacking District, meanwhile, BLACK Commes Des Garçons is a guerilla pop-up shop that showcases the label’s limited-edition, mid-priced BLACK collection. Think of it as a one-stop shop for cool kids on a bartender’s budget. Besides, who needs a bougie boutique when you can pass the savings right along to your core contingent in a bare bones setting? Fashion’s true fanatics will not miss velvet-upholstered dressing rooms in this to-the-point setting.

 

Cruz analogizes the current shopping model to the music business: “The big music monsters fell and supposedly the music business died,” he observes. “Funny thing happened though: a thousand little independent bands came out of nowhere and made a thousand little movements and new genres. We can thank their use of the internet for that. So, one could argue that, creatively, music is more successful than ever, regardless of whether or not Capitol Records is making a profit. With some good curatorial skills and some internet, I think small independent retailers and designers can do the same for fashion and design.”

 

New York Magazine: Gifts Issue 2010

Nov 17, 2010

50 Stores You've Never Shopped Before.

 

 

 

 Read Full Article at NewYorkMag.com

Elle UK

Sep 11, 2010


OCCULTER OPENING PARTY

Jul 25, 2010

OCCULTER IS OPEN and we are ready to celebrate!

Occulter is Black Sheep & Prodigal Sons' first street-side retail project.

WHAT
• Drinks and hors d'oeuvres from An Choi
• Giveaways and discounts for attendees
• Music via Mike Nouveau & Pete Miszuk

WHEN
• Wednesday 7/28/2010 from 6 to 8PM

WHERE
• 83 1/2 Orchard Street (between Broome & Grand), New York City
Map  (attached to An Choi Vietnamese Eatery)
• Afterparty @ The Jane

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WEBSITES
www.occulter.org
www.blacksheepandprodigalsons.com

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DEFINITION

oc•cult•er |əˈkəltˈer|
noun
1 - an instrument used to block the view of a bright celestial object allowing the careful observation of a fainter one.

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PRESS

http://nymag.com/daily/fashion/2010/07/black_sheep_and_prodigal_sons.html

http://fashion.elle.com/blog/2010/07/accessories-news-black-sheep-prodigal-sons-new-storefront.html

http://news.blacksheepandprodigalsons.com/2010/07/occulter-on-wwd.html

http://www.nbcnewyork.com/blogs/threadny/THREAD-98938264.html

http://www.antennamag.com/online/2010/07/occulter-the-lower-east-sides-newest-haunt/


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